Mayfair Equity Partners
Mayfair Equity Partners LLP is a London-based growth-buyout private equity firm founded in 2014 by Daniel Sasaki, investing in technology, consumer and tech-enabled services businesses across the UK and Europe. It is authorised and regulated by the Financial Conduct Authority (FRN 654455). The firm has raised three institutional funds, including a GBP 650m Fund II (2019) and a GBP 500m Fund III (final close February 2025).
Key facts
Recent exits
Coverage notes
3 funds tracked, 24 portfolio companies (13 active · 11 realized). Verified weekly from public filings and deal announcements.
Sector breakdown
24 companiesFunds & portfolio
Every fund Mayfair Equity Partners has raised, with its portfolio companies. Hand-checked from public filings.
Mayfair Equity Partners IIIGrowth2023 · 3yr€585M6 active
Unrealized
6 held| Company | Sector | Geo | Entry |
|---|---|---|---|
| TMT |  US | 2023 | |
| TMT |  Italy | 2024 | |
| Consumer |  UK | 2022 | |
| AdTech | UK | 2024 | |
| E-commerce | UK | 2023 | |
| Financials | Jersey | 2024 |
Mayfair Equity Partners IIGrowth2019 · 7yr€761M5 active · 6 realized
Unrealized
5 held| Company | Sector | Geo | Entry |
|---|---|---|---|
| Business Services | UK | 2022 | |
| AdTech | UK | 2022 | |
| IT Services | UK | 2018 | |
| HealthTech | US | 2026 | |
| FoodTech |  Ireland | 2017 |
UK· Entry 2022UK· Entry 2022UK· Entry 2018US· Entry 2026Ireland· Entry 2017Realized
6 exits| Company | Sector | Geo | Entry | Exit | Type | Buyer | MOIC |
|---|---|---|---|---|---|---|---|
| PropTech |  Luxembourg | 2020 | 2025 | Secondary | – | ||
| HealthTech |  Germany | 2023 | 2026 | Secondary | – | ||
| Deep Tech | UK | 2020 | 2024 | Trade Sale | – | ||
| Energy | UK | 2015 | 2026 | Trade Sale | – | ||
| Logistics | UK | 2019 | 2021 | Secondary | – | ||
| Consumer | UK | 2020 | 2025 | Trade Sale | – |
Mayfair Equity Partners IGrowth2015 · 11yr€484M2 active · 5 realized
Unrealized
2 held| Company | Sector | Geo | Entry |
|---|---|---|---|
| TMT | UK | 2018 | |
| Hospitality | UK | 2015 |
UK· Entry 2018UK· Entry 2015Realized
5 exits| Company | Sector | Geo | Entry | Exit | Type | Buyer | MOIC |
|---|---|---|---|---|---|---|---|
| Consumer | UK | 2015 | 2019 | Trade Sale | – | ||
| TMT | Germany | 2018 | 2022 | Trade Sale | – | ||
| AdTech | UK | 2017 | 2020 | Trade Sale | – | ||
| AdTech | UK | 2017 | 2022 | Secondary | – | ||
| Consumer | UK | 2015 | 2023 | Trade Sale | – |
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About Mayfair Equity Partners
Mayfair Equity Partners is a UK mid-market growth buyout firm with approximately £2 billion (approximately €2.4 billion) of assets under management as of December 2024, headquartered in London. The firm was founded in 2014 after the team spun out from Aberdeen Asset Management, with a focus on digital consumer and technology mid-market opportunities. Mayfair Fund III closed in February 2025 at £500 million, adding meaningful dry powder to the platform alongside earlier vintages.
Investment thesis
Mayfair deploys capital through four funds across the platform (Fund I 2015, Fund II 2018, Fund III 2025 plus co-invest vehicles), targeting mid-market growth buyouts with equity tickets of £30-150 million in businesses valued £50-300 million. The investment thesis emphasises digital transformation, US expansion support and bolt-on M&A acceleration, with sector focus across technology and software, consumer and digital brands, media and entertainment, wellness and health-tech, telecom and connectivity and energy and sustainability. UK-based investment teams combine sector specialisation with international growth advisory capabilities.
Recent activity
Recent realised exits include consumer and beauty accessories (2024) and technology and real estate marketplace (2025). Mayfair has closed three new Fund III investments across the second half of 2024 and early 2025 in technology and consumer sectors, with the platform in active deployment phase across the recent Fund III vintage. Detailed buyer names and multiple data available on Pro at €29/month.
Investment team
Senior partners. Hand-checked from public filings and the firm's own site.
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United Kingdom·€2.3BGet the full picture on Mayfair Equity Partners.
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