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GMPVC German Media Pool

GMPVC German Media Pool

Berlin, Germany·Founded 2011··germanmediapool.com

GMPVC German Media Pool is Germanys leading independent media-for-equity fund, founded in 2011 and based in Berlin, providing consumer-facing startups with TV, radio, out-of-home and print advertising in exchange for equity, complemented since 2022 by the cash-based GMPVC Opportunities I venture fund. It has deployed more than EUR 400m of gross media volume across 75+ rounds into 36 startups, backing names such as ABOUT YOU, CLARK, momox and Grover.

AUM
–
Funds
2
vintages 2011–2022
Portfolio
22
Exits
6

GMPVC German Media Pool is a Berlin growth equity firm with 22 active companies and 6 exits.

Key takeaways
  • ·5 exits in the last 5 years · consistent DPI cadence.
  • ·Average hold across 6 realized deals: 4 years.

Sector breakdown

28 companies
E-commerce
4 · 14%
Fintech
4 · 14%
Consumer
3 · 11%
SaaS
1 · 4%
HealthTech
1 · 4%
Healthcare
1 · 4%
Software
1 · 4%
Construction
1 · 4%

Geography breakdown

7 geographies
Germany
20 · 71%
UK
2 · 7%
Switzerland
2 · 7%
Spain
1 · 4%
Austria
1 · 4%
Finland
1 · 4%
Denmark
1 · 4%

Key facts

HQBerlin, Germany
Founded2011

Recent exits

Sanity Group

GMPVC German Media Pool sold Sanity Group to Organigram Global Inc. in 2026 after 4 years.

GMPVC German Media Pool sold Friday to Allianz Direct Versicherungs-AG in 2025 after 6 years.

GMPVC German Media Pool sold Seniovo to HORNBACH Baumarkt in 2023 after 5 years.

GMPVC German Media Pool sold bonify to SCHUFA in 2022 after 2 years.

Coverage notes

2 funds tracked, 28 portfolio companies (22 active · 6 realized). Verified weekly from public filings and deal announcements.

Funds & portfolio

Every fund GMPVC German Media Pool has raised, with its portfolio companies. Hand-checked from public filings.

2 funds
GMPVC Opportunities I
VC2022€15M4 assets1 exits

Unrealized

4 held
CompanyEntry
Envoy
SaaS · UK
2022
JUCR
Germany
–
Marta
HealthTech · Germany
–
Reverse Supply
Germany
–

Realized

1 exit
CompanyEntryExitTypeBuyerMOIC
Sanity Group
Healthcare · Germany
20222026Trade SaleOrganigram Global Inc.–
German Media Pool Media-for-EquityActive
Evergreen2011€400M18 assets5 exits

Unrealized

18 held
CompanyEntry
baybies
Germany
–
Byhours
Spain
2018
Clark
Fintech · Germany
2016
Enter
Software · Germany
–
Flink
E-commerce · Germany
–
getquin
Fintech · Germany
2026
GoStudent
Austria
–
Grover
Consumer · Germany
2022
Heilpflanzenwohl
Switzerland
–
HolidayHeroes
Germany
–
Ka-ex
Consumer · Switzerland
2021
Koite Health
Finland
–
LemonSwan
Consumer · Germany
2019
Springlane
Germany
2013
Tryp.com
E-commerce · Denmark
2025
vivido travel
Germany
–
Wellster Healthtech Group
Germany
–
what3words
Deep Tech · UK
2022

Realized

5 exits
CompanyEntryExitTypeBuyerMOIC
About YOU
E-commerce · Germany
20162021IPO––
bonify
Fintech · Germany
20202022Trade SaleSCHUFA–
Friday
Fintech · Germany
20192025Trade SaleAllianz Direct Versicherungs-AG–
momox
E-commerce · Germany
20152019SecondaryVerdane–
Seniovo
Construction · Germany
20182023Trade SaleHORNBACH Baumarkt–

Frequently asked questions

What investment strategy does GMPVC German Media Pool focus on?
GMPVC German Media Pool focuses on Growth, VC strategies in the private equity space.
How many portfolio companies does GMPVC German Media Pool have?
GMPVC German Media Pool has 22 active portfolio companies and 6 completed exits and 2 funds tracked on GP Intel.
Where is GMPVC German Media Pool headquartered?
GMPVC German Media Pool is headquartered in Berlin, Germany.
When was GMPVC German Media Pool founded?
GMPVC German Media Pool was founded in 2011.
What sectors does GMPVC German Media Pool invest in?
GMPVC German Media Pool invests across Consumer, TMT, Healthcare, Financials, Software.
What are GMPVC German Media Pool's recent exits?
Recent realized exits by GMPVC German Media Pool include: Sanity Group (2026) to Organigram Global Inc.; FRIDAY (2025) to Allianz Direct Versicherungs-AG; Seniovo (2023) to HORNBACH Baumarkt; bonify (2022) to SCHUFA; momox (2019) to Verdane.
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Last updated July 2026 · Sourced from public filings · Report an issue