GMPVC German Media Pool
GMPVC German Media Pool is Germanys leading independent media-for-equity fund, founded in 2011 and based in Berlin, providing consumer-facing startups with TV, radio, out-of-home and print advertising in exchange for equity, complemented since 2022 by the cash-based GMPVC Opportunities I venture fund. It has deployed more than EUR 400m of gross media volume across 75+ rounds into 36 startups, backing names such as ABOUT YOU, CLARK, momox and Grover.
GMPVC German Media Pool is a Berlin growth equity firm with 22 active companies and 6 exits.
- ·5 exits in the last 5 years · consistent DPI cadence.
- ·Average hold across 6 realized deals: 4 years.
Sector breakdown
28 companiesGeography breakdown
7 geographiesKey facts
Recent exits
GMPVC German Media Pool sold Sanity Group to Organigram Global Inc. in 2026 after 4 years.
GMPVC German Media Pool sold Friday to Allianz Direct Versicherungs-AG in 2025 after 6 years.
GMPVC German Media Pool sold Seniovo to HORNBACH Baumarkt in 2023 after 5 years.
GMPVC German Media Pool sold bonify to SCHUFA in 2022 after 2 years.
Coverage notes
2 funds tracked, 28 portfolio companies (22 active · 6 realized). Verified weekly from public filings and deal announcements.
Funds & portfolio
Every fund GMPVC German Media Pool has raised, with its portfolio companies. Hand-checked from public filings.
GMPVC Opportunities IVC2022€15M4 assets1 exitsVC2022 · 4yr€15M41
Unrealized
4 held| Company | Entry |
|---|---|
| Envoy SaaS · UK | 2022 |
| JUCR Germany | – |
| Marta HealthTech · Germany | – |
| Reverse Supply Germany | – |
Realized
1 exit| Company | Entry | Exit | Type | Buyer | MOIC |
|---|---|---|---|---|---|
| Sanity Group Healthcare · Germany | 2022 | 2026 | Trade Sale | Organigram Global Inc. | – |
German Media Pool Media-for-EquityActiveEvergreen2011€400M18 assets5 exitsEvergreen2011 · 15yr€400M185
Unrealized
18 held| Company | Entry |
|---|---|
| baybies Germany | – |
| Byhours Spain | 2018 |
| Clark Fintech · Germany | 2016 |
| Enter Software · Germany | – |
| Flink E-commerce · Germany | – |
| getquin Fintech · Germany | 2026 |
| GoStudent Austria | – |
| Grover Consumer · Germany | 2022 |
| Heilpflanzenwohl Switzerland | – |
| HolidayHeroes Germany | – |
| Ka-ex Consumer · Switzerland | 2021 |
| Koite Health Finland | – |
| LemonSwan Consumer · Germany | 2019 |
| Springlane Germany | 2013 |
| Tryp.com E-commerce · Denmark | 2025 |
| vivido travel Germany | – |
| Wellster Healthtech Group Germany | – |
| what3words Deep Tech · UK | 2022 |
Realized
5 exits| Company | Entry | Exit | Type | Buyer | MOIC |
|---|---|---|---|---|---|
| About YOU E-commerce · Germany | 2016 | 2021 | IPO | – | – |
| bonify Fintech · Germany | 2020 | 2022 | Trade Sale | SCHUFA | – |
| Friday Fintech · Germany | 2019 | 2025 | Trade Sale | Allianz Direct Versicherungs-AG | – |
| momox E-commerce · Germany | 2015 | 2019 | Secondary | Verdane | – |
| Seniovo Construction · Germany | 2018 | 2023 | Trade Sale | HORNBACH Baumarkt | – |
Frequently asked questions
- What investment strategy does GMPVC German Media Pool focus on?
- GMPVC German Media Pool focuses on Growth, VC strategies in the private equity space.
- How many portfolio companies does GMPVC German Media Pool have?
- GMPVC German Media Pool has 22 active portfolio companies and 6 completed exits and 2 funds tracked on GP Intel.
- Where is GMPVC German Media Pool headquartered?
- GMPVC German Media Pool is headquartered in Berlin, Germany.
- When was GMPVC German Media Pool founded?
- GMPVC German Media Pool was founded in 2011.
- What sectors does GMPVC German Media Pool invest in?
- GMPVC German Media Pool invests across Consumer, TMT, Healthcare, Financials, Software.
- What are GMPVC German Media Pool's recent exits?
- Recent realized exits by GMPVC German Media Pool include: Sanity Group (2026) to Organigram Global Inc.; FRIDAY (2025) to Allianz Direct Versicherungs-AG; Seniovo (2023) to HORNBACH Baumarkt; bonify (2022) to SCHUFA; momox (2019) to Verdane.
Similar firms
Other private equity firms tracked on GP Intel.