Redrice Ventures

About Redrice Ventures

Redrice Ventures LLP is an independent UK seed-stage venture capital firm headquartered in London, founded in 2018. The firm specialises in purpose-driven consumer brands. Assets under management as of December 2024 reflect Fund I deployment at approximately GBP 50 million proxy. Fund II is anchored by a British Business Bank Enterprise Capital Fund cornerstone commitment of up to GBP 45 million announced in February 2026. The structure is an independent UK seed-stage VC. There are two fund vehicles in the platform: Fund I and Fund II (the latter anchored by the British Business Bank ECF programme). Strategic partnerships and ambassador network include The Walpole (UK luxury sector body) and 2020Change (DEI organisation). The portfolio thesis is selective with approximately 25 investments targeted across the fund life.

Investment thesis

Redrice Ventures pursues a seed-stage venture capital strategy able to support founders through the entire entrepreneurial journey with follow-on participation through Series A and B. Sector focus covers premium consumer brands, consumer platforms (community, marketplace, rental), B2B SaaS and tech infrastructure serving consumer brands, and retail tech. Geographic scope is UK-based supporting UK consumer founders with global brand-building ambition. Ticket size is up to GBP 10 million annually deployed across new investments, with portfolio thesis targeting brands generating revenue up to GBP 10 million at entry and scale ambition to GBP 100 million-plus. The limited partner base is anchored by the British Business Bank cornerstone commitment to Fund II up to GBP 45 million (February 2026), with strategic partnerships including The Walpole and 2020Change. Value creation rests on founder-mentorship and a focus on purpose-driven brands defining popular culture, not reflecting it, with heavy emphasis on brand community-building.

Recent activity

Recent investments include Untamed in consumer and pet nutrition (Series B, April 2025), Hylo in consumer and sustainable footwear (May 2024), Luna Daily in consumer and feminine care (May 2024), By Rotation in consumer and fashion rental platform (April 2022) and Spacegoods in consumer and wellness food and beverage (2022 to 2023). Recent exits include Mirthy in consumer and online events platform for older adults (January 2023). Castore in premium sportswear achieved unicorn status in 2023 as a paper mark-to-market position. The platform continues to deploy capital across UK purpose-driven consumer brands at the seed stage. Detailed buyer names and multiple data available on Pro at €29/month.