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By Rotation

By Rotation

E-commerce·UK·Active·4yr hold
Entry
2022
Hold
4yr
Status
Active

Who owns By Rotation?

By Rotation is currently owned by True through True Seed Fund I (2021 vintage), since 2022. Across its history, By Rotation has been through 2 private equity ownership periods, detailed in the timeline below.

Hand-verified · updated 2026-06-30

True
Most recent investor
True
True Seed Fund I · 2021 · VC
2 ownership periods · full history below

Key facts

HQUK
SectorE-commerce
StatusActive

Ownership history

2 ownership periods · co-invest detected

Active
Co-held by True and Redrice Ventures since 2022.
Co-invest · 2 holders · 2022 · present
True
TrueActive
2022 · present(4yr) · True Seed Fund I · 2021 · VC
Redrice Ventures
2022 · present(4yr) · Redrice I · 2021 · VC
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