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eEquity

eEquity

Stockholm, Sweden·Founded 2010··eequity.se

eEquity is a Stockholm-based Nordic private equity firm founded in 2010 that invests growth and buyout capital in tech-enabled consumer, ecommerce and software businesses in the lower mid-market. Since inception it has deployed over EUR 500m across five funds into more than 40 companies, with a focus on Sweden and the wider Nordics.

AUM
Funds
5
vintages 2010–2023
Portfolio
25
Exits
7

Key facts

HQStockholm, Sweden
Founded2010
Employees13+
Websiteeequity.se

Recent exits

Markify
Software2022 · 9yr hold
PriceRunner
E-commerce2021 · 1yr hold
Refunder
TMT2021 · 5yr hold
Outdoorexperten
E-commerce2020 · 5yr hold

Coverage notes

5 funds tracked, 32 portfolio companies (25 active · 7 realized). Verified weekly from public filings and deal announcements.

Sector breakdown

32 companies
Consumer
11 · 34%
E-commerce
9 · 28%
Software
3 · 9%
TMT
2 · 6%
Industrials
1 · 3%
Aerospace & Defence
1 · 3%
SaaS
1 · 3%
Fintech
1 · 3%

Funds & portfolio

Every fund eEquity has raised, with its portfolio companies. Hand-checked from public filings.

5 funds
eEquity VGrowth
2023 · 3yr€180M4 active

Unrealized

4 held
PrisjaktActive
TMTSweden· Entry 2025
IndustrialsSweden· Entry 2026
Snigel
SnigelActive
Aerospace & DefenceSweden· Entry 2025
VoyadoActive
SaaSSweden· Entry 2024
eEquity IVGrowthHarvesting
2019 · 7yr€160M13 active

Unrealized

13 held
Aim'nActive
ConsumerSweden· Entry 2020
BriqpayActive
FintechSweden· Entry 2021
CamphouseActive
SoftwareSweden· Entry 2023
ChimiActive
ConsumerSweden· Entry 2021
Go NorthActive
E-commerceSweden· Entry 2022
GordonActive
LogisticsSweden· Entry 2021
John HenricActive
ConsumerSweden· Entry 2022
Macade GolfActive
ConsumerSweden· Entry 2023
PS of SwedenActive
ConsumerSweden· Entry 2020
ConsumerDenmark· Entry 2020
SweefActive
ConsumerSweden· Entry 2021
E-commerceSweden· Entry 2022
ZOO.seActive
E-commerceSweden· Entry 2022
eEquity IIIGrowthHarvesting
2015 · 11yr7 active · 4 realized

Unrealized

7 held
ConsumerSweden· Entry 2017
E-commerceSweden· Entry 2015
LavendlaActive
Business ServicesSweden· Entry 2018
NA-KD
Na-kdActive
ConsumerSweden· Entry 2017
PreglifeActive
HealthTechSweden· Entry 2019
TwistshakeActive
ConsumerSweden· Entry 2018
VaadinActive
SoftwareFinland· Entry 2016

Realized

4 exits
OutdoorexpertenExited 2020
E-commerceSweden· Entry 2015
Trade Saleto
PriceRunnerExited 2021
E-commerceSweden· Entry 2020
Trade Saleto
RefunderExited 2021
TMTSweden· Entry 2016
Trade Saleto
Swiss ClinicExited 2020
ConsumerSweden· Entry 2016
to
eEquity IIGrowthRealized
2013 · 13yr0 active · 1 realized

Realized

1 exit
MarkifyExited 2022
SoftwareSweden· Entry 2013
Trade Saleto
eEquity IGrowthHarvesting
2010 · 16yr1 active · 2 realized

Unrealized

1 held
FootwayActive
E-commerceSweden· Entry 2012

Realized

2 exits
RoyalDesignExited 2020
E-commerceSweden· Entry 2012
Trade Saleto
WhiteawayExited 2014
E-commerceDenmark· Entry 2010
Trade Saleto
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About eEquity

eEquity is a Nordic growth-equity firm specialising in the technology and retail intersection with more than €500 million of invested capital across 5 funds as of December 2024, headquartered in Stockholm. The firm was founded in 2010 as an independent Nordic growth-equity firm and operates as a partner-owned independent platform with a team of 13. eEquity has completed 19 exits historically across the consumer and e-commerce portfolio.

Investment thesis

eEquity deploys capital through approximately five funds, targeting growth equity with hands-on partnership with founders and equity tickets of €5-20 million, scaling consumer and e-commerce businesses into European or global champions. Sector focus spans consumer goods, e-commerce, retail, technology and software, digital services and leisure and business services. Geographic deployment is Nordics core (Sweden-led) with broader European reach. The sector-focused team of operating entrepreneurs invests specifically at the intersection of technology and retail.

Recent activity

Recent realised exits include fashion-tech and consumer accessories (2024, partial exit). Recent acquisitions include a plastic packaging manufacturer (2024-2025), a golf apparel brand (2024-2025) plus portfolio company Venture Design add-ons of two furniture makers. The platform continues active deployment across the tech-retail intersection mandate. Detailed buyer names and multiple data available on Pro at €29/month.

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Last updated March 2026 · Sourced from public filings · Report an issue