eEquity
Stockholm, SwedeneEquity is a Stockholm-based Nordic private equity firm founded in 2010 that invests growth and buyout capital in tech-enabled consumer, ecommerce and software businesses in the lower mid-market. Since inception it has deployed over EUR 500m across five funds into more than 40 companies, with a focus on Sweden and the wider Nordics.
eEquity is a Stockholm growth equity firm with 25 active companies and 7 exits.
- ·3 exits in the last 5 years · consistent DPI cadence.
- ·Average hold across 7 realized deals: 5 years.
- ·Best return: 15.0x MOIC on PriceRunner (2021).
- ·Top sector focus: E-commerce (34% of portfolio).
- ·Fund cadence: ~3Y between vintages · last raise 2023.
Sector breakdown
32 companiesGeography breakdown
3 geographiesKey facts
Recent exits
eEquity sold Markify to Questel in 2022 after 9 years.
eEquity sold PriceRunner to Klarna in 2021 after 1 year.
eEquity sold Refunder to Top Online Partners Group in 2021 after 5 years.
eEquity sold Outdoorexperten to GOB Invest and Wesports in 2020 after 5 years.
Coverage notes
5 funds tracked, 32 portfolio companies (25 active · 7 realized). Verified weekly from public filings and deal announcements.
Funds & portfolio
Every fund eEquity has raised, with its portfolio companies. Hand-checked from public filings.
eEquity VGrowth2023€180M4 assetsGrowth2023 · 3yr€180M4–
Unrealized
4 held| Company | Entry |
|---|---|
| Prisjakt E-commerce · Sweden | 2025 |
| Savjo Plastic Industrials · Sweden | 2026 |
| Snigel Aerospace & Defence · Sweden | 2025 |
| Voyado SaaS · Sweden | 2024 |
eEquity IVHarvestingGrowth2019€160M13 assetsGrowth2019 · 7yr€160M13–
Unrealized
13 held| Company | Entry |
|---|---|
| Aim'n Consumer · Sweden | 2020 |
| Briqpay Fintech · Sweden | 2021 |
| Camphouse Software · Sweden | 2023 |
| Chimi Consumer · Sweden | 2021 |
| Go North E-commerce · Sweden | 2022 |
| Gordon Logistics · Sweden | 2021 |
| John Henric Consumer · Sweden | 2022 |
| Macade Golf Consumer · Sweden | 2023 |
| PS of Sweden Consumer · Sweden | 2020 |
| Son of a Tailor Consumer · Denmark | 2020 |
| Sweef Consumer · Sweden | 2021 |
| Venture Design E-commerce · Sweden | 2022 |
| ZOO.se E-commerce · Sweden | 2022 |
eEquity IIIHarvestingGrowth20157 assets4 exitsGrowth2015 · 11yr–74
Unrealized
7 held| Company | Entry |
|---|---|
| iDeal of Sweden Consumer · Sweden | 2017 |
| Kids Brand Store E-commerce · Sweden | 2015 |
| Lavendla Business Services · Sweden | 2018 |
| Na-kd E-commerce · Sweden | 2017 |
| Preglife HealthTech · Sweden | 2019 |
| Twistshake Consumer · Sweden | 2018 |
| Vaadin Software · Finland | 2016 |
Realized
4 exits| Company | Entry | Exit | Type | Buyer | MOIC |
|---|---|---|---|---|---|
| Outdoorexperten E-commerce · Sweden | 2015 | 2020 | Trade Sale | GOB Invest and Wesports | – |
| PriceRunner E-commerce · Sweden | 2020 | 2021 | Trade Sale | Klarna | 15.0x |
| Refunder TMT · Sweden | 2016 | 2021 | Trade Sale | Top Online Partners Group | – |
| Swiss Clinic Consumer · Sweden | 2016 | 2020 | Trade Sale | Swiss Clinic AB | – |
eEquity IIRealizedGrowth20130 assets1 exitsGrowth2013 · 13yr–01
Realized
1 exit| Company | Entry | Exit | Type | Buyer | MOIC |
|---|---|---|---|---|---|
| Markify Software · Sweden | 2013 | 2022 | Trade Sale | Questel | – |
eEquity IHarvestingGrowth20101 assets2 exitsGrowth2010 · 16yr–12
Unrealized
1 held| Company | Entry |
|---|---|
| Footway E-commerce · Sweden | 2012 |
Realized
2 exits| Company | Entry | Exit | Type | Buyer | MOIC |
|---|---|---|---|---|---|
| RoyalDesign E-commerce · Sweden | 2012 | 2020 | Trade Sale | Egmont | 7.3x |
| Whiteaway E-commerce · Denmark | 2010 | 2014 | Trade Sale | Anders Holch Povlsen (Bestseller) | 4.5x |
About eEquity
eEquity is a Nordic growth-equity firm specialising in the technology and retail intersection with more than €500 million of invested capital across 5 funds as of December 2024, headquartered in Stockholm. The firm was founded in 2010 as an independent Nordic growth-equity firm and operates as a partner-owned independent platform with a team of 13. eEquity has completed 19 exits historically across the consumer and e-commerce portfolio.
Investment thesis
eEquity deploys capital through approximately five funds, targeting growth equity with hands-on partnership with founders and equity tickets of €5-20 million, scaling consumer and e-commerce businesses into European or global champions. Sector focus spans consumer goods, e-commerce, retail, technology and software, digital services and leisure and business services. Geographic deployment is Nordics core (Sweden-led) with broader European reach. The sector-focused team of operating entrepreneurs invests specifically at the intersection of technology and retail.
Recent activity
Recent realised exits include fashion-tech and consumer accessories (2024, partial exit). Recent acquisitions include a plastic packaging manufacturer (2024-2025), a golf apparel brand (2024-2025) plus portfolio company Venture Design add-ons of two furniture makers. The platform continues active deployment across the tech-retail intersection mandate.
Frequently asked questions
- What investment strategy does eEquity focus on?
- eEquity focuses on Growth, Buyout strategies in the private equity space.
- How many portfolio companies does eEquity have?
- eEquity has 25 active portfolio companies and 7 completed exits and 5 funds tracked on GP Intel.
- Where is eEquity headquartered?
- eEquity is headquartered in Stockholm, Sweden.
- When was eEquity founded?
- eEquity was founded in 2010.
- What sectors does eEquity invest in?
- eEquity invests across Consumer, TMT, Software.
- What are eEquity's recent exits?
- Recent realized exits by eEquity include: Markify (2022) to Questel; PriceRunner (2021) to Klarna, 15.0x; Refunder (2021) to Top Online Partners Group; Outdoorexperten (2020) to GOB Invest and Wesports; Swiss Clinic (2020) to Swiss Clinic AB; RoyalDesign (2020) to Egmont, 7.3x; Whiteaway (2014) to Anders Holch Povlsen (Bestseller), 4.5x.
Similar firms
Other private equity firms tracked on GP Intel.
