Whiteaway
DenmarkEntry
2010
Hold
4yr
Exit
2014
Who owns Whiteaway?
Whiteaway is a Danish E-commerce company, now owned by Anders Holch Povlsen, which acquired it in 2014 from eEquity.
Hand-verified · updated 2026-08-17
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Key takeaways
- ·Fully exited in 2014 to Anders Holch Povlsen (Bestseller).
- ·Best return: 4.5x MOIC by eEquity (2014 exit).
Exit Type
Trade Sale
Buyer
Anders Holch Povlsen (Bestseller)
MOIC
4.5x
Exit Year
2014
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FranceQuestions
Who owns Whiteaway?
Whiteaway is now owned by Anders Holch Povlsen, which acquired it in 2014 from eEquity.
When did Anders Holch Povlsen acquire Whiteaway?
Anders Holch Povlsen acquired Whiteaway in 2014, buying from eEquity.
Who did Whiteaway sell to?
eEquity sold Whiteaway to Anders Holch Povlsen in 2014 (Trade Sale), 4.5x return.
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