{"slug":"whiteaway","name":"Whiteaway","url":"https://www.gp-intel.com/company/whiteaway","sector":"E-commerce","country":"Denmark","hq_city":null,"website":null,"founded_year":null,"ipo_year":null,"status":"exited","current_owner":null,"current_holder":{"name":"Anders Holch Povlsen","names":["Anders Holch Povlsen"],"since_year":2014,"basis":"trade_sale"},"ownership_periods":1,"ownership":[{"owner":"eEquity","fund":"eEquity I","fund_vintage":2010,"entry_year":2010,"exit_year":2014,"is_exit":true,"deal_type":"Trade Sale","buyer":"Anders Holch Povlsen (Bestseller)","moic":"4.5","sector":"E-commerce"}],"source":"gp-intel.com","license":"CC-BY-4.0","updated_at":"2026-08-17T18:39:01.483Z"}