PriceRunner
SwedenWho owns PriceRunner?
PriceRunner is a Swedish E-commerce company, now owned by Klarna, which acquired it in 2021 from eEquity.
Hand-verified · updated 2026-08-17
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- ·Fully exited in 2021 to Klarna.
- ·Best return: 15.0x MOIC by eEquity (2021 exit).
- ·Average hold across 2 realized cycles: 1 years.
Ownership history
2 ownership periods
Northzone Ventures sold PriceRunner to ValueClick in 2004 after 1 year.
eEquity sold PriceRunner to Klarna in 2021 after 1 year.
More from eEquity III
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US
FranceQuestions
Who owns PriceRunner?
PriceRunner is now owned by Klarna, which acquired it in 2021 from eEquity.
When did Klarna acquire PriceRunner?
Klarna acquired PriceRunner in 2021, buying from eEquity.
Who did PriceRunner sell to?
eEquity sold PriceRunner to Klarna in 2021 (Trade Sale), 15.0x return. Northzone Ventures sold PriceRunner to ValueClick in 2004 (Trade Sale).
Who has owned PriceRunner over time?
PriceRunner has been through 2 private-equity ownership periods: Northzone Ventures · via Northzone (early funds) · 2003–2004 · sold to ValueClick · (Trade Sale); eEquity · via eEquity III · 2020–2021 · sold to Klarna · (Trade Sale) · 15.0x.