{"slug":"pricerunner","name":"PriceRunner","url":"https://www.gp-intel.com/company/pricerunner","sector":"E-commerce","country":"Sweden","hq_city":null,"website":null,"founded_year":null,"ipo_year":null,"status":"exited","current_owner":null,"current_holder":{"name":"Klarna","names":["Klarna"],"since_year":2021,"basis":"trade_sale"},"ownership_periods":2,"ownership":[{"owner":"Northzone Ventures","fund":"Northzone (early funds)","fund_vintage":1996,"entry_year":2003,"exit_year":2004,"is_exit":true,"deal_type":"Trade Sale","buyer":"ValueClick","moic":null,"sector":"E-commerce"},{"owner":"eEquity","fund":"eEquity III","fund_vintage":2015,"entry_year":2020,"exit_year":2021,"is_exit":true,"deal_type":"Trade Sale","buyer":"Klarna","moic":"15","sector":"E-commerce"}],"source":"gp-intel.com","license":"CC-BY-4.0","updated_at":"2026-08-17T18:39:00.197Z"}