Boxfund VC

About Boxfund VC

BoxFund VC is a London-based venture capital platform backing UK consumer brands, headquartered at Huntsworth Mews in Marylebone London. The regulated entity is BoxFund Advisers Limited, operating as an Appointed Representative of Kin Capital Partners LLP under UK FCA regulation. The platform was founded in 2023 by Roger Wade, a serial consumer-brand entrepreneur with 30-plus years of experience. Wade is the founder of Boxfresh streetwear (founder exit 2005) and Boxpark, the shipping-container pop-up mall concept. The day-to-day team includes Jack Chiappe as Investment Manager. Assets under management as of December 2024 are not disclosed. The platform operates as a deal-by-deal family-office-style backer rather than a commingled fund, with no fund clock, no external limited partners and no pressure to exit before the time is right. Investments are routed through individual SEIS and EIS-eligible deal vehicles administered with Kin Capital Partners.

Investment thesis

BoxFund VC pursues an early-stage minority equity investment strategy backing UK consumer brands. The platform explicitly positions itself as backing Zebras rather than unicorns, supporting businesses pursuing profitability and positive impact in parallel rather than blitzscaling growth at any cost. Capital is structured to be eligible for the UK Seed Enterprise Investment Scheme and Enterprise Investment Scheme tax wrappers, which is a core part of the platform appeal to UK-resident individual co-investors. Sector focus covers consumer brands across food and drink (cleaner supply chains and honest ingredients), health and wellness, lifestyle and homeware, and sustainability-led consumer products. Geographic scope is UK-based startups only, a strict gate driven by SEIS and EIS eligibility rules. Ticket size is GBP 100,000 to GBP 1 million per investment. The capital base is funded by entrepreneurs in practice with individual UK taxpayers as underlying capital providers per transaction. Value creation rests on hands-on operator support driven by Wade three-decade consumer-brand operating history.

Recent activity

Recent investments include Nuud in consumer and food products covering plant-based and plastic-free chewing gum (October 2024), Dicky Deans Shepherd Huts in consumer durables and luxury hospitality goods (2024), Sticks in education and training services and Boxpark in retail and hospitality (via Wade continuing involvement). No realisations are publicly disclosed to date as the platform was only founded in 2023. The platform continues to deploy SEIS and EIS-eligible capital across UK consumer brands in food and drink, health and wellness, lifestyle and homeware and sustainability-led consumer products. Detailed buyer names and multiple data available on Pro at €49/month.