SVV (Sure Valley Ventures)

About SVV (Sure Valley Ventures)

Sure Valley Ventures (brand SVV) is an entrepreneur-led venture capital firm dual-headquartered in London, United Kingdom and Dublin, Ireland with operating offices in Cambridge and a Manchester presence opened to access creative-technology clusters in the North of England. The firm was founded in 2017 by former software entrepreneurs turned investors. Sure Valley operates as an FCA-authorised manager (Shard Capital is the firm authorised AIFM partner in the UK), and the firm manages at least three distinct fund vehicles: Sure Valley Ventures Fund I (Ireland-focused 2018 vintage), a UK Software Technology Fund of GBP 95 million (first close at GBP 85 million announced March 2022, anchored by a GBP 50 million cornerstone from British Business Bank Enterprise Capital Funds programme), and a third Irish fund of €30 million first close (announced February 2023, targeting €50 million final close, anchored by a €15 million Enterprise Ireland commitment). Combined committed capital across the platform exceeds GBP 125 million (approximately €145 million) as of December 2024. Sure Ventures Plc (LSE-listed feeder) and Tern Plc are public limited-partner cornerstones in earlier vintages.

Investment thesis

Sure Valley Ventures pursues a seed and Series A strategy in software companies founded by technical entrepreneurs in the UK and Ireland. The fund targets AI software, immersive technologies (AR, VR, metaverse), Internet of Things and cybersecurity with a thesis grounded in deep tech meets applied AI. Geographic focus is the UK and Republic of Ireland, with Manchester, Cambridge, London and Dublin as the firm primary deal-flow nodes. Initial ticket sizes typically range from GBP 500,000 to GBP 3 million at seed, scaling to follow-on participation through Series A and B. The UK Software Fund explicitly plans to invest into approximately 25 software companies across its life. The limited partner base includes the British Business Bank (GBP 50 million ECF anchor on the UK fund), Enterprise Ireland (€15 million anchor on the Irish fund), Sure Ventures Plc and Tern Plc, alongside Women in Code, Tech Nation and private high-net-worth investors. Value creation rests on the founding partners operational experience as former software entrepreneurs, with portfolio support including go-to-market acceleration into US and European enterprise channels, technical recruitment and downstream M&A advisory.

Recent activity

Recent investments include Ralio in agentic payments and fintech (2026), Captur in visual AI and computer vision (2026), Literal Labs in AI software (2024), Jentic in AI software (2024), iHeartPsych in digital health AI (2024), PreCog in enterprise AI (2024) and Volograms in immersive and volumetric video (2023). Recent exits include Getvisibility in AI cybersecurity and data security (2025), Engage XR in immersive and metaverse software (2023), Artomatix in AI graphics (2019), Smarttech247 in cybersecurity (2022 AIM listing realisation) and Landvault in immersive and metaverse infrastructure (2023). The platform continues active deployment across UK and Ireland AI software, cybersecurity and immersive technology at the seed and Series A stages. Detailed buyer names and multiple data available on Pro at €29/month.