Brofund

About Brofund

Brofund (legal entity Brofund Group AB) is a Stockholm-based single-family office founded in 2013 by brothers Johan Karlsson and Mikael Karlsson to manage their private capital. Headquartered in Stockholm, Sweden, the firm operates as a principal investment vehicle for the Karlsson family rather than as a regulated fund manager raising third-party capital. The structure is a closely held Swedish AB with two principals and a small operating team. As of 2024 and 2025 industry rankings, Brofund manages approximately USD 250 million (approximately €230 million) of family capital, placing it among the top five family offices in Sweden by assets under management. The firm does not operate discrete fund vehicles. Capital is deployed directly off the balance sheet across three thematic allocation buckets defined internally as long-term strategic businesses, disruptive venture investments and financial investments including listed equities and other liquid positions. Brofund does not raise external limited partner capital and does not charge management fees.

Investment thesis

Brofund pursues a tri-bucket allocation strategy combining long-term strategic equity positions, disruptive venture capital investments and liquid financial investments. The venture allocation has historically focused on Swedish technology-enabled businesses across mobility, FinTech, media-tech, vertical SaaS and enterprise applications, with a stated preference for socially beneficial companies as a thematic filter capturing urban mobility, governance technology, content distribution and similar verticals. Geographic scope is concentrated in Sweden and the broader Nordic region with selective international exposure on a deal-by-deal basis. Ticket sizes vary by allocation bucket, with venture positions typically single-digit-million USD seed and early-growth cheques and strategic positions scaling meaningfully larger. There is no limited partner base, with the firm deploying exclusively family capital. Value creation is delivered through long-duration capital with no general-partner-limited-partner timing constraints, active board engagement on strategic positions, founder-friendly support, and the Karlsson personal entrepreneurial networks across the Swedish technology ecosystem.

Recent activity

Recent investments include Sesamy in media-tech and content monetisation (2022), BoardClic in SaaS and board evaluation (2022) and Voi Technology in mobility and e-scooters (initial position circa 2018, became a unicorn in 2021). No public exits are disclosed in the 2023 to 2025 window. As a family office, Brofund pursues a long-hold strategy and does not target fund-style exit cadence. The platform continues to deploy family capital across long-term strategic, venture and financial allocation buckets. Detailed buyer names and multiple data available on Pro at €49/month.