Standout Capital

About Standout Capital

Standout Capital is a pure-play Nordic B2B SaaS lower-mid-market private equity firm with approximately SEK 1 billion (~€90 million) per Fund I and multi-fund platform total AUM estimated SEK 1-2 billion (~€90-180 million) as of December 2024, headquartered in Stockholm. The firm was founded in 2014 (some sources cite 2016 for first investment vintage) and operates as a partner-owned independent platform with an LP base of first-class Nordic and international institutions.

Investment thesis

Standout Capital deploys capital through approximately two to three funds (Fund I 2016-vintage plus subsequent vintages including 2020-era follow-ons), targeting lower mid-market growth equity with minority and majority positions in Nordic B2B SaaS and digitalisation enablers with proven product-market fit and international ambitions. The Nordic Growth Stories positioning avoids cap-table-stacking generalist competition. Sector focus spans B2B SaaS, enterprise software, vertical SaaS (automotive, real estate, retail), healthcare IT, digital signage and cloud and business applications. Geographic deployment is Nordic (Sweden, Finland, Denmark, Norway) with portfolio companies often expanding internationally.

Recent activity

Recent realised exits include travel-tech and vertical SaaS (2024) and customer-experience SaaS (2025). Recent acquisitions include business applications SaaS (2024), automotive enterprise SaaS (2024), real estate data platform (2025) and digital signage (2026). The platform continues active deployment across the Nordic B2B SaaS mandate. Detailed buyer names and multiple data available on Pro at €29/month.