Understory
DenmarkEntry
2025
Hold
1yr
Status
Active
Who owns Understory?
Understory is a Danish SaaS company, currently owned by People Ventures since 2025 and 2 other investors.
Hand-verified · updated 2026-08-18
Open JSON · CC-BYMost recent investor
People VenturesPeople Ventures Fund II · 2022 · VC
3 ownership periods · full history below
Key facts
HQDenmark
SectorSaaS
StatusActive
Ownership history
3 ownership periods · co-invest detected
Active
Co-invest · 3 holders · 2023 · present
FoundermentActive
2023 · present(3yr) · Founderment Fund I · 2021 · VC
SEED CapitalActive
2024 · present(2yr) · SEED Capital Denmark IV · 2020 · VC
People VenturesActive
2025 · present(1yr) · People Ventures Fund II · 2022 · VC
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Sweden
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UK
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Belgium
Questions
Who owns Understory?
Understory is currently owned by People Ventures, SEED Capital and 1 other, through People Ventures Fund II, since 2025.
When did People Ventures and 2 others acquire Understory?
People Ventures and 2 others acquired Understory in 2025.
Who has owned Understory over time?
Understory has been through 3 private-equity ownership periods: Founderment · via Founderment Fund I · since 2023; SEED Capital · via SEED Capital Denmark IV · since 2024; People Ventures · via People Ventures Fund II · since 2025.
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