What investment strategy does Founderment focus on?

Founderment focuses on VC strategies in the private equity space.

How many portfolio companies does Founderment have?

Founderment has 9 active portfolio companies and 1 completed exit and 1 fund tracked on GP Intel.

Where is Founderment headquartered?

Founderment is headquartered in Aarhus, Denmark.

When was Founderment founded?

Founderment was founded in 2021.

What sectors does Founderment invest in?

Founderment invests across Software, Consumer.

What are Founderment's recent exits?

Recent realized exits by Founderment include: Shouter (2025) to Handyhand.

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Founderment

Aarhus, Denmark·Founded 2021·

Venture Capital

·founderment.dk

Founderment is an Aarhus-based pre-seed venture firm founded in 2021 as the early-stage investment vehicle of Anders Holch Povlsen's Heartland, backing AI-first RetailTech and consumer startups across Denmark and Europe. It typically leads pre-seed rounds of up to about EUR 1 million and is led by co-founders Anders Boelskifte Mogensen and Christian Schwarz Lausten alongside general partner Christian Vinther.

AUM

–

Funds

vintages 2021

Portfolio

Exits

Founderment is an Aarhus venture capital firm with 9 active companies and 1 exit.

SectorsSoftware Consumer

Sector breakdown

10 companies

AI/ML

3 · 30%

Hospitality

3 · 30%

E-commerce

2 · 20%

Logistics

1 · 10%

Consumer

1 · 10%

Geography breakdown

3 geographies

Denmark

8 · 80%

Czech Republic

1 · 10%

Germany

1 · 10%

Key facts

HQAarhus, Denmark

Founded2021

Employees5+

Websitefounderment.dk

Recent exits

Founderment sold Shouter to Handyhand in 2025 after 3 years.

Partners

Christian Schwarz LaustenCo-founder and Chairman

Coverage notes

1 fund tracked, 10 portfolio companies (9 active · 1 realized). Verified weekly from public filings and deal announcements.

Investment team

Senior partners. Hand-checked from public filings and the firm's own site.

Christian Schwarz Lausten

Co-founder and Chairman

Funds & portfolio

Every fund Founderment has raised, with its portfolio companies. Hand-checked from public filings.

1 fund

Fund

Strategy

Vintage

Size

Assets

Exits

Founderment Fund IActive

VC20219 assets1 exits

2021 · 5yr

–

Unrealized

9 held

Company	Entry
Cernel E-commerce · Denmark	2024
Eyeball AI/ML · Czech Republic	2024
Hakio AI/ML · Denmark	2022
Landfolk Hospitality · Denmark	2022
Proemial AI/ML · Denmark	2023
Raus Hospitality · Germany	2022
Relewise E-commerce · Denmark	2023
Sentispec Logistics · Denmark	2022
Understory Hospitality · Denmark	2023

Realized

1 exit

Company	Entry	Exit	Type	Buyer	MOIC
Shouter Consumer · Denmark	2022	2025	Trade Sale	Handyhand	–

Frequently asked questions

What investment strategy does Founderment focus on?: Founderment focuses on VC strategies in the private equity space.
How many portfolio companies does Founderment have?: Founderment has 9 active portfolio companies and 1 completed exit and 1 fund tracked on GP Intel.
Where is Founderment headquartered?: Founderment is headquartered in Aarhus, Denmark.
When was Founderment founded?: Founderment was founded in 2021.
What sectors does Founderment invest in?: Founderment invests across Software, Consumer.
What are Founderment's recent exits?: Recent realized exits by Founderment include: Shouter (2025) to Handyhand.