Ultra Premium Direct
Who owns Ultra Premium Direct?
Ultra Premium Direct is a French Consumer company, now owned by Inspired Pet Nutrition, which acquired it in 2025 from Eutopia Gestion Sas and Eurazeo.
Hand-verified · updated 2026-09-30
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Key facts
- ·Fully exited in 2025 to Inspired Pet Nutrition.
- ·Best return: 2.1x MOIC by Eurazeo (2025 exit).
- ·Average hold across 2 realized cycles: 6 years.
Ownership history
2 ownership periods · co-invest detected
Eutopia Gestion Sas sold Ultra Premium Direct to Inspired Pet Nutrition in 2025 after 7 years.
Eurazeo sold Ultra Premium Direct to Inspired Pet Nutrition in 2025 after 4 years.
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FranceQuestions
Who owns Ultra Premium Direct?
Ultra Premium Direct is now owned by Inspired Pet Nutrition, which acquired it in 2025 from Eutopia Gestion Sas and Eurazeo.
When did Inspired Pet Nutrition acquire Ultra Premium Direct?
Inspired Pet Nutrition acquired Ultra Premium Direct in 2025, buying from Eutopia Gestion Sas and Eurazeo.
Who did Ultra Premium Direct sell to?
Eutopia Gestion Sas and Eurazeo sold Ultra Premium Direct to Inspired Pet Nutrition in 2025 (Trade Sale), 2.1x return.
Who has owned Ultra Premium Direct over time?
Ultra Premium Direct has been through 2 private-equity ownership periods: Eutopia Gestion Sas · via Eutopia II · 2018–2025 · sold to Inspired Pet Nutrition · (Trade Sale); Eurazeo · via Eurazeo PME IV · 2021–2025 · sold to Inspired Pet Nutrition · (Trade Sale) · 2.1x.