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Ultra Premium Direct

Consumer·France·Exited 2025·Held 4yr

Ultra Premium Direct is a consumer / pet food company, headquartered in France.

Entry
2021
Hold
4yr
Exit
2025
Est. EV
–

Who owns Ultra Premium Direct?

Ultra Premium Direct was owned by Eurazeo through Eurazeo PME IV (2021 vintage) from 2021 to 2025, exited via Trade Sale. Across its history, Ultra Premium Direct has been through 2 private equity ownership periods, detailed in the timeline below.

Buyer identity and MOIC available on Pro.

Hand-verified · updated 2026-04-21

Eurazeo
Most recent investor
Eurazeo
Eurazeo PME IV · 2021 · Small-Mid Buyout
2 ownership periods · full history below

Key facts

HQFrance
SectorConsumer / Pet Food
Key takeaways
  • ·Fully exited in 2025.
  • ·Average hold across 2 realized cycles: 6 years.

Ownership history

2 ownership periods · co-invest detected

Exited
Last exited in 2025 to .
Co-invest · 2 holders · 2018 · 2025
Eutopia Gestion Sas
Eutopia Gestion SasExited 2025
2018 · 2025 · Eutopia II · 2019 · VC
Trade Sale · to
MOIC
–
Eurazeo
EurazeoExited 2025
2021 · 2025 · Eurazeo PME IV · 2021 · Small-Mid Buyout
Trade Sale · to
MOIC

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Data refreshed weekly · Sourced from public filings