{"slug":"ultra-premium-direct","name":"Ultra Premium Direct","url":"https://www.gp-intel.com/company/ultra-premium-direct","sector":"Consumer","country":"France","hq_city":null,"website":"https://www.ultrapremiumdirect.com","founded_year":null,"ipo_year":null,"status":"exited","current_owner":null,"current_holder":{"name":"Inspired Pet Nutrition","names":["Inspired Pet Nutrition"],"since_year":2025,"basis":"trade_sale"},"ownership_periods":2,"ownership":[{"owner":"Eutopia Gestion Sas","fund":"Eutopia II","fund_vintage":2019,"entry_year":2018,"exit_year":2025,"is_exit":true,"deal_type":"Trade Sale","buyer":"Inspired Pet Nutrition","moic":null,"sector":"Consumer"},{"owner":"Eurazeo","fund":"Eurazeo PME IV","fund_vintage":2021,"entry_year":2021,"exit_year":2025,"is_exit":true,"deal_type":"Trade Sale","buyer":"Inspired Pet Nutrition (CapVest)","moic":"2.1","sector":"Consumer"}],"source":"gp-intel.com","license":"CC-BY-4.0","updated_at":"2026-09-30T09:11:37.218Z"}