Seedtag
SpainWho owns Seedtag?
Seedtag is a Spanish AdTech company, currently owned by Advent International since 2022 and Oakley Capital. It changed hands in 2022, when Adara Ventures sold.
Hand-verified · updated 2026-06-30
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Key facts
Ownership history
3 ownership periods · co-invest detected
Adara Ventures sold Seedtag to Advent International in 2022 after 6 years.
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Who owns Seedtag?
Seedtag is currently owned by Advent International and Oakley Capital, through Global Private Equity X, since 2022.
When did Advent International and 1 other acquire Seedtag?
Advent International and 1 other acquired Seedtag in 2022.
Who did Seedtag sell to?
Adara Ventures sold Seedtag to Advent International in 2022 (Secondary).
Who has owned Seedtag over time?
Seedtag has been through 3 private-equity ownership periods: Adara Ventures · via Adara Ventures II · 2016–2022 · sold to Advent International · (Secondary); Oakley Capital · via Oakley Capital Origin Fund I · since 2021; Advent International · via Global Private Equity X · since 2022.