HelloFresh
Entry
2011
Hold
8yr
Exit
2019
Who owns HelloFresh?
HelloFresh was owned by Rocket Internet SE through Rocket Internet Balance Sheet (2007 vintage) from 2011 to 2019, exited via Secondary. Across its history, HelloFresh has been through 4 private equity ownership periods, detailed in the timeline below.
Buyer identity available on Pro.
Hand-verified · updated 2026-07-02
Most recent investor
Rocket Internet SERocket Internet Balance Sheet · 2007 · Evergreen
4 ownership periods · full history below
Key facts
HQGermany
SectorE-commerce
StatusAcquired
Key takeaways
- ·Fully exited in 2019.
- ·Average hold across 4 realized cycles: 5 years.
- ·4 distinct PE sponsors across ownership cycles.
Ownership history
4 ownership periods · co-invest detected
Exited
Last exited in 2019 to .
Co-invest · 4 holders · 2011 · 2019
Rocket Internet SEExited 2019
2011 · 2019(8yr) · Rocket Internet Balance Sheet · 2007 · Evergreen
Secondary · to
MOIC
–
Vorwerk VenturesExited 2017
2012 · 2017(5yr) · Vorwerk Direct Selling Ventures (captive) · 2007 · Evergreen
IPO
MOIC
–
Global Founders CapitalExited 2017
2015 · 2017(2yr) · GFC Global Founders Capital Fund I · 2013 · VC
IPO
MOIC
–
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0 strategic and 120financial buyers match this company's sector and geography profile, ranked from verified European deal history.
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