Buyer landscape

Likely buyers · AdTech in Sweden.

Prepared 2026-08-28 with GP Intel · deterministic scoring, published weights: gp-intel.com/methodology/league-tables

How companies like this sold · 32 verified exits: 28% to sponsors, 47% to corporates and platforms, 25% via IPO. Route shift since 2020: sponsors 29% (was 24%), corporates and platforms 64% (was 67%), IPO 4% (was 9%) (sector-wide).

The list: 25 Tier 1 · 0 Tier 2 of 120 matched buyers. A first round of the Tier 1 names plus the expansion buyers covers the demonstrated demand.

Financial buyers · 25

Tier 1 · Very High · score 70+

1. Bridgepoint SponsorVery High88

53 platform investments in TMT & Media · 13 in Sweden · 43 deals 2024–26

AUM €86.6B · Europe VIII (BE VIII) · 2026 vintage · deploying · check €120-900M

4 platform investments since the 2026 vintage · early in deployment vs its usual 20 per fund.

Bought Samy from Inveready Asset Management, 2025 · AdTech, Spain

2. Bridgepoint Development Capital SponsorVery High84

46 platform investments in TMT & Media · 16 in Sweden · 36 deals 2024–26

AUM €86.6B · Europe VIII (BE VIII) · 2026 vintage · deploying · check €120-900M

4 platform investments since the 2026 vintage · early in deployment vs its usual 20 per fund.

Backed Samy, 2025 · AdTech, Spain

3. Bridgepoint (52.5% majority stake) SponsorVery High84

45 platform investments in TMT & Media · 13 in Sweden · 36 deals 2024–26

AUM €86.6B · Europe VIII (BE VIII) · 2026 vintage · deploying · check €120-900M

4 platform investments since the 2026 vintage · early in deployment vs its usual 20 per fund.

Backed Samy, 2025 · AdTech, Spain

4. Bridgepoint BE VII + General Atlantic SponsorVery High84

46 platform investments in TMT & Media · 13 in Sweden · 37 deals 2024–26

AUM €86.6B · Europe VIII (BE VIII) · 2026 vintage · deploying · check €120-900M

4 platform investments since the 2026 vintage · early in deployment vs its usual 20 per fund.

Backed Samy, 2025 · AdTech, Spain

5. Bridgepoint Capital SponsorVery High84

45 platform investments in TMT & Media · 13 in Sweden · 36 deals 2024–26

AUM €86.6B · Europe VIII (BE VIII) · 2026 vintage · deploying · check €120-900M

4 platform investments since the 2026 vintage · early in deployment vs its usual 20 per fund.

Backed Samy, 2025 · AdTech, Spain

6. Bridgepoint Capital Developpement SponsorVery High84

45 platform investments in TMT & Media · 13 in Sweden · 36 deals 2024–26

AUM €86.6B · Europe VIII (BE VIII) · 2026 vintage · deploying · check €120-900M

4 platform investments since the 2026 vintage · early in deployment vs its usual 20 per fund.

Backed Samy, 2025 · AdTech, Spain

7. Bridgepoint Development Capital (with Paluel-Marmont Capital & LT Capital) SponsorVery High84

45 platform investments in TMT & Media · 13 in Sweden · 36 deals 2024–26

AUM €86.6B · Europe VIII (BE VIII) · 2026 vintage · deploying · check €120-900M

4 platform investments since the 2026 vintage · early in deployment vs its usual 20 per fund.

Backed Samy, 2025 · AdTech, Spain

8. IK Partners SponsorVery High78

31 platform investments in TMT & Media · 48 in Sweden · 52 deals 2024–26

AUM €13.8B · IK Partnership Fund III · 2025 vintage · deploying · check €10-75M

18 platform investments since the 2025 vintage · largely deployed vs its usual 13 per fund.

Backed Ascora, 2025 · TMT, Germany

9. EQT SponsorVery High77

25 platform investments in TMT & Media · 53 in Sweden · 51 deals 2024–26

AUM €291.0B · EQT X · 2023 vintage · deploying · check €440M-3.3B

53 platform investments since the 2023 vintage · largely deployed vs its usual 11 per fund.

Backed Arium Networks, 2026 · Telecom, US

10. IK Partners (IK Small Cap III) SponsorVery High77

30 platform investments in TMT & Media · 46 in Sweden · 39 deals 2024–26

AUM €13.8B · IK Partnership Fund III · 2025 vintage · deploying · check €10-75M

18 platform investments since the 2025 vintage · largely deployed vs its usual 13 per fund.

Backed Ascora, 2025 · TMT, Germany

11. IK Partners / GIC / Keensight / Parquest / management SponsorVery High77

30 platform investments in TMT & Media · 46 in Sweden · 38 deals 2024–26

AUM €13.8B · IK Partnership Fund III · 2025 vintage · deploying · check €10-75M

18 platform investments since the 2025 vintage · largely deployed vs its usual 13 per fund.

Backed Ascora, 2025 · TMT, Germany

12. Ardian SponsorVery High75

70 platform investments in TMT & Media · 8 in Sweden · 51 deals 2024–26

AUM €196.0B · Ardian Expansion Fund VI · 2025 vintage · deploying · check €64-480M