Love Ventures

About Love Ventures

Love Ventures is an independent UK venture capital firm founded in 2020 by brothers Marcus and Adrian Love, headquartered in London. The firm operates as an Enterprise Investment Scheme (EIS) fund manager investing across FinTech, future of work and ConsumerTech sectors. The firm has deployed across three fund vintages: Fund I in 2020 (eight companies in under 12 months), Fund II (14 companies), and Fund III launched in first-half 2023 (12 companies). Cumulatively the firm has invested in approximately 30 companies. The structure is independent EIS-qualifying venture capital. The founders Marcus and Adrian Love bring a personal angel track record including investments in Revolut, Chip and Black Sheep Coffee. The firm operates as a series of EIS-qualifying fund vehicles offering UK tax-advantaged investors exposure to early-stage UK technology companies.

Investment thesis

Love Ventures pursues an early-stage venture capital strategy backing the founders propelling UK productivity, with ticket sizes calibrated to pre-Seed to Series A rounds at USD 100,000 to USD 1.5 million per investment. Sector focus covers FinTech (payments, lending, wealth, insurance enablement), future of work (productivity SaaS, talent platforms, B2B tools) and ConsumerTech (consumer applications, marketplaces, direct-to-consumer brands with technology differentiation). Geographic scope is UK-anchored with portfolio companies primarily UK-headquartered. The limited partner base is composed of EIS-qualifying UK high-net-worth investors accessing tax-advantaged exposure to UK technology venture capital. Value creation rests on hands-on operator support drawing on the Love brothers personal angel and operating heritage, alongside their network of co-investors and strategic partners across the UK technology ecosystem. The firm explicitly positions on backing founders building emerging-technology businesses that drive real-world productivity impact, prioritising commercial substance over pure technical novelty.

Recent activity

Notable portfolio companies include Tembo in fintech (mortgage and savings products), Fifth Dimension in software (AI-powered operating system for document-heavy industries), Solo in consumer SaaS (marketplace for beauty and wellness professionals) and broader portfolio exposure to UK FinTech, future of work and ConsumerTech across Fund I (2020 to 2021), Fund II and Fund III (2023). The Love brothers personal angel portfolio includes early positions in Revolut, Chip and Black Sheep Coffee predating the institutional Love Ventures fund structure. The platform continues to deploy EIS-qualifying capital across pre-Seed and Series A rounds in UK FinTech, future of work and ConsumerTech sectors. Detailed buyer names and multiple data available on Pro at €29/month.