Shop Circle
United KingdomEntry
2023
Hold
3yr
Status
Active
Who owns Shop Circle?
Shop Circle is a British SaaS company, currently owned by Cadence Growth Capital since 2025 and Primo Capital SGR.
Hand-verified · updated 2026-07-03
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Most recent investor
Primo Capital SGRPrimo Digital · 2022 · VC
2 ownership periods · full history below
Key facts
Ownership history
2 ownership periods · co-invest detected
Active
Co-invest · 2 holders · 2023 · present
Primo Capital SGRActive
2023 · present(3yr) · Primo Digital · 2022 · VC
Cadence Growth CapitalActive
2025 · present(1yr) · Cadence Growth Capital Fund I · 2020 · Growth
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Questions
Who owns Shop Circle?
Shop Circle is currently owned by Cadence Growth Capital and Primo Capital SGR, through Primo Digital, since 2025.
When did Cadence Growth Capital and 1 other acquire Shop Circle?
Cadence Growth Capital and 1 other acquired Shop Circle in 2025.
Who has owned Shop Circle over time?
Shop Circle has been through 2 private-equity ownership periods: Primo Capital SGR · via Primo Digital · since 2023; Cadence Growth Capital · via Cadence Growth Capital Fund I · since 2025.
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