Factor Eleven

Who owns Factor Eleven?

Factor Eleven is a German AdTech company, currently owned by Armira since 2023.

About Factor Eleven

Factor Eleven is a German advertising-technology company whose one-stop software platform lets advertisers plan, build and run cross-channel digital campaigns on the open internet, automating the workflow from media planning and creative production through distribution to transparent, KPI-based billing. Its proprietary technology stack pairs a Media Planner and an AdCreator that scales rich-media ads across digital out-of-home, addressable TV, desktop, tablet and mobile with a real-time reporting dashboard, positioning the company as a drive-to-store platform for retailers and brands with tools such as Brand Booster and named clients including the pet-supplies retailer Fressnapf. The business serves corporate enterprises, agencies and small and medium-sized businesses, and at the time of its 2023 sale processed campaigns for more than 1,000 companies with a workforce of close to 100 people. It operates across Germany, Austria and France, competing in the cross-channel campaign-management and local-advertising segment on brand safety, contextual targeting and privacy-compliant execution.

Ownership journey

Factor Eleven was founded in Germany in 2014 by Alexander Anhuth, who built the company around a proprietary stack designed to automate digital campaign management end to end. In early 2023 Armira, the Munich-based investment holding, acquired a majority stake from the founder's family holding and the family holding of Werner Dreesbach, backing the company through its evergreen structure with no predetermined exit horizon. The transaction was supported by debt financing from Apera Asset Management, which provided a unitranche facility through its Private Debt Fund II, tailored to Armira's transaction structure and Factor Eleven's growth ambitions. Anhuth remained as founder and chief executive, with Armira emphasising confidence in the company's continued operational independence. Both Armira as equity backer and Apera as debt provider remain active in the business.

Under PE ownership

Armira's 2023 investment was framed as growth capital to accelerate Factor Eleven's product and geographic expansion while preserving the founder-led model, with Apera's unitranche facility sized to fund those ambitions. Since the investment the company has continued to build out its platform for brick-and-mortar retail, positioning itself as a drive-to-store solution and extending its suite across media planning, automated creative production and real-time reporting. It has pursued international expansion beyond its core German and Austrian markets into France, with stated plans for further growth. The backing gave a founder-owned business institutional capital and a long-term evergreen holder while keeping its independence and management intact, supporting a client base of more than 1,000 advertisers.