Commercetools
GermanyWho owns Commercetools?
Commercetools is a German E-commerce company, now owned by Insight Partners and Eurazeo, which acquired it in 2019 from BayBG Bayerische Beteiligungsgesellschaft.
Hand-verified · updated 2026-09-30
Open JSON · CC-BY
Key facts
- ·Held by Eurazeo since 2021 (5Y hold).
- ·Average hold across 3 realized cycles: 8 years.
- ·4 distinct PE sponsors across ownership cycles.
Ownership history
4 ownership periods · co-invest detected
Bayern Kapital sold commercetools to REWE Group in 2014 after 8 years.
High-Tech Gruenderfonds (HTGF) sold commercetools to REWE Digital in 2014 after 8 years.
BayBG Bayerische Beteiligungsgesellschaft sold commercetools to Insight Partners in 2019 after 8 years.
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Questions
Who owns Commercetools?
Commercetools is now owned by Insight Partners and Eurazeo, which acquired it in 2019 from BayBG Bayerische Beteiligungsgesellschaft.
When did Insight Partners and 1 other acquire Commercetools?
Insight Partners and 1 other acquired Commercetools in 2019, buying from BayBG Bayerische Beteiligungsgesellschaft.
Who did Commercetools sell to?
BayBG Bayerische Beteiligungsgesellschaft sold Commercetools to Insight Partners in 2019 (Secondary). Bayern Kapital sold Commercetools to REWE Group in 2014 (Trade Sale). High-Tech Gruenderfonds (HTGF) sold Commercetools to REWE Digital in 2014 (Trade Sale).
Who has owned Commercetools over time?
Commercetools has been through 4 private-equity ownership periods: Bayern Kapital · via Seedfonds Bayern · 2006–2014 · sold to REWE Group · (Trade Sale); High-Tech Gruenderfonds (HTGF) · via HTGF I · 2006–2014 · sold to REWE Digital · (Trade Sale); BayBG Bayerische Beteiligungsgesellschaft · via BayBG Venture Capital · 2011–2019 · sold to Insight Partners · (Secondary); Eurazeo · via Eurazeo Growth Fund III · since 2021.