Alltricks
FranceWho owns Alltricks?
Alltricks is a French E-commerce company, now owned by Decathlon, which acquired it in 2019 from Partech Partners and Entrepreneur Invest.
Hand-verified · updated 2026-09-30
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Key facts
- ·Fully exited in 2019 to Decathlon.
- ·Average hold across 2 realized cycles: 5 years.
Ownership history
2 ownership periods · co-invest detected
Partech Partners sold Alltricks to Decathlon in 2019 after 8 years.
Entrepreneur Invest sold Alltricks to Decathlon in 2019 after 2 years.
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Questions
Who owns Alltricks?
Alltricks is now owned by Decathlon, which acquired it in 2019 from Partech Partners and Entrepreneur Invest.
When did Decathlon acquire Alltricks?
Decathlon acquired Alltricks in 2019, buying from Partech Partners and Entrepreneur Invest.
Who did Alltricks sell to?
Partech Partners and Entrepreneur Invest sold Alltricks to Decathlon in 2019 (Trade Sale).
Who has owned Alltricks over time?
Alltricks has been through 2 private-equity ownership periods: Partech Partners · via Partech Venture · 2011–2019 · sold to Decathlon · (Trade Sale); Entrepreneur Invest · via Entrepreneur Invest Legacy · 2017–2019 · sold to Decathlon · (Trade Sale).