Maison Valencon

Who owns Maison Valencon?

Maison Valencon is currently owned by PHITRUST IMPACT INVESTORS through Phitrust Partenaires (2006 vintage), since 2025.

Hand-verified · updated 2026-05-27

About Maison Valencon

Maison Valencon is a Belgian artisanal food producer based in the Liege region that manufactures premium handcrafted waffles, filled pastries, bombettes and biscuits from selected local ingredients. It sells direct to consumers online and through large retailers such as Delhaize as well as regional independent shops, positioning itself as a fully local, artisanal and inclusive confectioner. The company sits within the MV-CdB Holding group alongside its sister brand C du Belge, which valorizes Belgian artisan confectionery. A defining feature of the model is CDB Coop, a social insertion cooperative that handles production, packaging and logistics while employing predominantly people with disabilities or in professional reintegration, tying commercial output directly to a work-integration mission.

Ownership journey

Maison Valencon traces its waffle-making roots to 1994 in the Liege region of Belgium, and the business was later structured within the MV-CdB Holding group combining the Maison Valencon and C du Belge brands with the CDB Coop insertion cooperative. In 2025 Phitrust Impact Investors backed the group through its Phitrust Partenaires Inclusion vehicle, an impact investment company that reached a final close of around EUR 60 million in commitments after launching in 2023 to support innovative European social enterprises. Phitrust committed roughly EUR 200,000 in equity as part of a broader financing plan of about EUR 1.8 million assembled to fund the group's expansion. Phitrust remains an active shareholder and the company is still listed among its portfolio holdings; no exit or secondary transaction has been recorded.

Under PE ownership

The 2025 equity was earmarked to scale both the commercial business and its social mission rather than to change what the company makes. According to the investor's disclosures, the capital is intended to roughly double production capacity through a new manufacturing site planned for 2026 and to strengthen the group's commercial presence across Wallonia, then Flanders and international markets. On the mission side, the financing is set to expand the CDB Coop insertion cooperative by diversifying its services and creating around ten additional social jobs by 2027. The investment therefore aligns growth in artisanal waffle and pastry output with a measurable increase in supported employment, consistent with the inclusion mandate under which it was made.