Jungle Creations

Who owns Jungle Creations?

Jungle Creations is currently owned by Livingbridge through Livingbridge 7 (2021 vintage), since 2021. Across its history, Jungle Creations has been through 2 private equity ownership periods, detailed in the timeline below.

Hand-verified · updated 2026-05-29

About Jungle Creations

Jungle Creations is a London-based social media publishing and content company that creates, produces and distributes video across a portfolio of owned media brands spanning food and drink, arts and crafts, fitness and female lifestyle. Founded in 2014 as Viral Thread, it grew into a multi-brand digital publisher whose titles, including Twisted, Four Nine, Level Fitness and Craft Factory, together reach an online community of more than 125 million followers. Alongside its publishing arm the company runs a commercial operation through Jungle Studios and The Wild, a social-first creative agency that has produced branded campaigns for advertisers such as Greenpeace, Virgin and Heinz. It has been ranked by the Financial Times among the fastest-growing media companies in the United Kingdom, and reported revenue of GBP 19.3 million with EBITDA of GBP 2.5 million in 2020.

Ownership journey

Jungle Creations was founded in London in 2014 by Jamie Bolding, who launched the business as Viral Thread with a GBP 10,000 government start-up loan before building it into a diversified digital publisher. In 2018 Edge Investment backed the company through its Edge Creative Enterprise Fund, supporting international expansion and platform diversification and installing former BBC Worldwide chief executive John Smith as chair. Edge exited in 2021 via a trade sale. From 2021 Livingbridge invested through its Livingbridge 7 fund, taking a majority stake to fund the next phase of growth, with founder Jamie Bolding retaining a minority interest. Livingbridge remains an active shareholder.

Under PE ownership

The 2021 investment was earmarked for growth, with capital directed at launching new brands, increasing content output across existing titles and expanding internationally. Around the transaction the company reported its strongest trading in its history, tracking towards revenue of about GBP 30 million for 2021 against GBP 19.3 million the prior year. Four of its brands, Twisted, Four Nine, Level Fitness and Craft Factory, ranked in the top three of their respective UK categories in June 2021 and generated more than 300 million combined views. The business also deepened its commercial model, pairing its owned audiences with branded-content and agency services delivered through Jungle Studios and The Wild.