Junction

Who owns Junction?

Junction is currently owned by Creandum through Creandum VII (2024 vintage), since 2025. Across its history, Junction has been through 2 private equity ownership periods, detailed in the timeline below.

Hand-verified · updated 2026-05-16

About Junction

Junction, formerly Snowfall, is a Sweden-founded travel technology company whose platform connects booking, distribution and payments across multiple modes of transport, spanning air, rail, ferry, bus and hotels, through a single API and marketplace. It positions itself as a modern distribution layer, or operating system, for a travel industry still reliant on 1960s-era mainframe systems and long intermediary chains, letting retailers assemble and sell complex multimodal itineraries on one ticket. Its product suite spans the Junction One booking platform and the Junction Pay payments layer, and the company reports connectivity to major carriers including Emirates, United Airlines, Qatar Airways and Air Canada. Built over more than twenty years, it targets airlines, operators, online travel agencies and corporate travel programs as an AI-native alternative to fragmented legacy systems.

Ownership journey

The business was founded in Sweden in 2003 by Stefan Cars as Snowfall, building passenger service and distribution software for rail, ferry and air providers before repositioning around its Junction marketplace product and adopting that name for the whole company. Creandum, the Stockholm venture firm, has backed the business as a long-standing investor, holding its position through Creandum VII in 2025. In 2025 the Paris-based investor Korelya Capital led a major new funding round through its K-Fund II vehicle, becoming a principal backer alongside existing and new shareholders. Both Korelya Capital and Creandum remain current investors, and no exit or secondary transaction has been recorded.

Under PE ownership

Backed by the 2025 investment, the company undertook a full reset from January 2025, retiring the Snowfall name in February 2025 and relaunching around a next-generation multimodal travel marketplace. It strengthened its leadership, appointing Herve Gilg as deputy chief executive and Matthew Turner, a former head of global private equity at a major bank, as chairman, while founder Stefan Cars stayed on as chief executive. Earlier in its build-out the company had expanded through acquisitions, adding the US booking platform PSNGR1 in 2022 and the group-travel app AmigoGo in 2023. The fresh capital is earmarked for smarter, AI-native technology and broader supplier connectivity, and the company has signed new customers including the smart-device maker Oppo and the Malta-to-Sicily ferry operator Ragusa Xpress.