Goodiebox
DenmarkWho owns Goodiebox?
Goodiebox is a Danish E-commerce company, now owned by Nebbegard Invest, which acquired it in 2023 from People Ventures.
Nordic Secondary Fund is still listed as an investor in Goodiebox, status not confirmed after the 2023 sale.
Hand-verified · updated 2026-08-18
Open JSON · CC-BYKey facts
Ownership history
2 ownership periods · co-invest detected
People Ventures sold Goodiebox to Nebbegard Invest in 2023 after 5 years.
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Sweden
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FranceQuestions
Who owns Goodiebox?
Goodiebox is now owned by Nebbegard Invest, which acquired it in 2023 from People Ventures. Nordic Secondary Fund is still listed as an investor in Goodiebox, status not confirmed after the 2023 sale.
When did Nebbegard Invest acquire Goodiebox?
Nebbegard Invest acquired Goodiebox in 2023, buying from People Ventures.
Who did Goodiebox sell to?
People Ventures sold Goodiebox to Nebbegard Invest in 2023 (Trade Sale).
Who has owned Goodiebox over time?
Goodiebox has been through 2 private-equity ownership periods: People Ventures · via People Ventures Fund I · 2018–2023 · sold to Nebbegard Invest · (Trade Sale); Nordic Secondary Fund · via Nordic Secondary Fund I · since 2021.