Euroflorist
SwedenWho owns Euroflorist?
Euroflorist is a Swedish Consumer company, now owned by Euroflorist 2.0 AB and NEA Partners, which acquired it in 2021 from Litorina.
Hand-verified · updated 2026-08-17
Open JSON · CC-BYOwnership history
2 ownership periods
Litorina sold Euroflorist to Euroflorist 2.0 AB in 2021 after 14 years.
More from NEA II
Other portfolio companies in the same fund.
More PE-backed in Consumer
Comparable consumer deals from other GPs.
Ireland
USUS
FranceQuestions
Who owns Euroflorist?
Euroflorist is now owned by Euroflorist 2.0 AB and NEA Partners, which acquired it in 2021 from Litorina.
When did Euroflorist 2.0 AB and 1 other acquire Euroflorist?
Euroflorist 2.0 AB and 1 other acquired Euroflorist in 2021, buying from Litorina.
Who did Euroflorist sell to?
Litorina sold Euroflorist to Euroflorist 2.0 AB in 2021 (Secondary).
Who has owned Euroflorist over time?
Euroflorist has been through 2 private-equity ownership periods: Litorina · via Litorina III · 2007–2021 · sold to Euroflorist 2.0 AB · (Secondary); NEA Partners · via NEA II · since 2021.