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Adform

AdTech·Denmark·Active·7yr hold
Entry
2019
Hold
7yr
Status
Active

Who owns Adform?

Adform is a Danish AdTech company, currently owned by GRO Capital since 2019 and VIA equity.

Hand-verified · updated 2026-08-18

Open JSON · CC-BY
GRO Capital
Most recent investor
GRO Capital
GRO Fund II · 2019 · Buyout
2 ownership periods · full history below

Key facts

HQDenmark
SectorAdTech
StatusActive

Ownership history

2 ownership periods · co-invest detected

Active
Co-held by VIA equity and GRO Capital since 2009.
Co-invest · 2 holders · 2009 · present
VIA equity
VIA equityActive
2009 · present(17yr) · VIA equity Fund I · 2006 · VC
GRO Capital
GRO CapitalActive
2019 · present(7yr) · GRO Fund II · 2019 · Buyout

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Questions

Who owns Adform?

Adform is currently owned by GRO Capital and VIA equity, through GRO Fund II, since 2019.

When did GRO Capital and 1 other acquire Adform?

GRO Capital and 1 other acquired Adform in 2019.

Who has owned Adform over time?

Adform has been through 2 private-equity ownership periods: VIA equity · via VIA equity Fund I · since 2009; GRO Capital · via GRO Fund II · since 2019.

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