Skip to content
Home/Companies/AdTech/4w MarketPlace

4w MarketPlace

AdTech·Italy·Exited 2024·Held 12yr
Entry
2012
Hold
12yr
Exit
2024

Who owns 4w MarketPlace?

4w MarketPlace is an Italian AdTech company, now owned by Contents, through AdHub Media, which acquired it in 2024 from Principia SGR.

Hand-verified · updated 2026-07-26

Open JSON · CC-BY
Principia SGR
Investor
Principia SGR
Principia II · 2011 · VC

Key facts

HQItaly
SectorAdTech
StatusActive
Exit Type
Trade Sale
Buyer
Contents, through AdHub Media
Exit Year
2024

More from Principia II

Other portfolio companies in the same fund.

BangBite
Active
FoodTechItaly· 2013
Bibutek
Active
SoftwareItaly· 2013
D-Share
D-Share
Active
FintechItaly· 2013
DoveConviene
Exited 2023
E-commerceItaly· 2013
to MEDIA Central
Eximia
Eximia
Active
SoftwareItaly· 2013
IM3D
Active
HealthTechItaly· 2013

More PE-backed in AdTech

Comparable adtech deals from other GPs.

Adomik
Adomik
Active
Lazard Elaia CapitalFrance
Adsmurai
Adsmurai
Exited 2025
Alma Mundi VenturesSpain
to Seaya
AppsFlyer
AppsFlyer
Active
General AtlanticUS
Armis
Armis
Active
Lazard Elaia CapitalFrance
Cassandra
Cassandra
Active
Koinos CapitalItaly
Djaayz
Active
YadayFrance

Questions

Who owns 4w MarketPlace?

4w MarketPlace is now owned by Contents, through AdHub Media, which acquired it in 2024 from Principia SGR.

When did Contents, through AdHub Media acquire 4w MarketPlace?

Contents, through AdHub Media acquired 4w MarketPlace in 2024, buying from Principia SGR.

Who did 4w MarketPlace sell to?

Principia SGR sold 4w MarketPlace to Contents, through AdHub Media in 2024 (Trade Sale).

Look up another firm or company
Data refreshed weekly · Sourced from public filings · Report an issue