{"slug":"true-gum","name":"True Gum","url":"https://www.gp-intel.com/company/true-gum","sector":"Consumer","country":"Denmark","hq_city":null,"website":null,"founded_year":null,"ipo_year":null,"status":"exited","current_owner":null,"current_holder":{"name":"Humble Group","names":["Humble Group"],"since_year":2021,"basis":"trade_sale"},"ownership_periods":1,"ownership":[{"owner":"Oyster Bay Venture Capital","fund":"Oyster Bay Fund I","fund_vintage":2018,"entry_year":2020,"exit_year":2021,"is_exit":true,"deal_type":"Trade Sale","buyer":"Humble Group","moic":null,"sector":"Consumer"}],"source":"gp-intel.com","license":"CC-BY-4.0","updated_at":"2026-07-03T15:57:33.353Z"}