{"slug":"rubies-in-the-rubble","name":"Rubies in the Rubble","url":"https://www.gp-intel.com/company/rubies-in-the-rubble","sector":"Consumer","country":"UK","hq_city":null,"website":"https://rubiesintherubble.com","founded_year":null,"ipo_year":null,"status":"pe_owned","current_owner":"Mustard Seed Impact","current_holder":{"name":"Pembroke VCT and Mustard Seed Impact","names":["Pembroke VCT","Mustard Seed Impact"],"since_year":2019,"basis":"active_investor"},"ownership_periods":2,"ownership":[{"owner":"Mustard Seed Impact","fund":"Mustard Seed Venture Fund","fund_vintage":2016,"entry_year":2016,"exit_year":null,"is_exit":false,"deal_type":null,"buyer":null,"moic":null,"sector":"Consumer"},{"owner":"Pembroke VCT","fund":"Pembroke VCT","fund_vintage":2013,"entry_year":2019,"exit_year":null,"is_exit":false,"deal_type":null,"buyer":null,"moic":null,"sector":"Consumer"}],"source":"gp-intel.com","license":"CC-BY-4.0","updated_at":"2026-04-21T14:45:54.545Z"}