{"slug":"passendo","name":"Passendo","url":"https://www.gp-intel.com/company/passendo","sector":"AdTech","country":"Denmark","hq_city":null,"website":null,"founded_year":null,"ipo_year":null,"status":"pe_owned","current_owner":"People Ventures","current_holder":{"name":"People Ventures","names":["People Ventures"],"since_year":2019,"basis":"active_investor"},"ownership_periods":1,"ownership":[{"owner":"People Ventures","fund":"People Ventures Fund I","fund_vintage":2018,"entry_year":2019,"exit_year":null,"is_exit":false,"deal_type":null,"buyer":null,"moic":null,"sector":"AdTech"}],"source":"gp-intel.com","license":"CC-BY-4.0","updated_at":"2026-08-18T14:16:39.468Z"}