{"slug":"buy-as-you-view","name":"Buy As You View","url":"https://www.gp-intel.com/company/buy-as-you-view","sector":"Consumer","country":"UK","hq_city":null,"website":null,"founded_year":null,"ipo_year":null,"status":"pe_owned","current_owner":"Rutland Partners","current_holder":{"name":"Rutland Partners","names":["Rutland Partners"],"since_year":2012,"basis":"active_investor"},"ownership_periods":1,"ownership":[{"owner":"Rutland Partners","fund":"Rutland Fund II","fund_vintage":2007,"entry_year":2012,"exit_year":null,"is_exit":false,"deal_type":null,"buyer":null,"moic":null,"sector":"Consumer"}],"source":"gp-intel.com","license":"CC-BY-4.0","updated_at":"2026-04-21T14:45:54.545Z"}